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Query-By-Form System

The Requirements

This client in the publishing industry needed to provide its outside sales staff with detailed customer demographic information so the sales force could answer complex questions from prospects while still meeting with a prospect.

  • There were nearly 20 different products to be supported by this system, each with a unique sales force and query approach.

  • Salespeople needed to be able use the system with little training and no technical knowledge.

  • Each of the 20 different products had several hundred thousand rows of data to query.

The Solution

We developed a series of nearly 20 separate Access applications for this client. Each application was similar to the others, but had a unique interface tailored to its particular product. We created a point and click query interface that the sales force found very easy to use. On this project we worked with the client's Information Services staff which provided us with data definitions and data downloaded from the client's mainframe. Their IS staff maintained the data long-term.

Technology, Tools and Innovations

We used Microsoft Access and generated dynamic SQL to query the database based upon data selected on a form.

Query-By-Form

Needing to know specific information, we created a form from which the sales force could point-and-click to what to include in the WHERE clause of a dynamically generated query.

Adaptability

The underlying architecture of this application was modified to customize the application for many different products.

Metaphor

These systems provided the same user-interface metaphor for use with similar products.

Copyright 2006 - MindCrafted Systems, Inc.